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CHARITY AUCTION FOR SUSTAINABLE TOURISM |
| Post in Responsible Tourism at 18:47:00,
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Moonshine Marketing, has launched what promises to be a major fund-raising initiative.
This message from Moonshine's CEO Chris Pomeroy:
Initially we planned to ask each one of our clients to donate a trip for 2 people (the type that is usually intended for press trips or for consumer promotions) and to create a simple website to publicise these trips and run an online auction. The idea was very simple and limited to our clients. But then word got out...first we shared our idea with an online community of tourism professionals (www.turismo20.com) where the reaction was spectacular and as a consequence we already have 30 trips for auction before even having proposed the idea to our clients.
Encouraged by this reaction, we asked for the support of another client, the World Tourism Organization of the United Nations (www.un...
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TOURISM TRADEMARK TO PROMOTE THE YEMEN IN 4 EUROPEAN MARKETS |
| Post in Tourism Trademark at 12:27:00,
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Moonshine Marketing (Spain) is the third Tourism Trademark member to sign for the Yemen Tourist Promotion Board. The Spanish representative of Tourism Trademark is delighted to join the network’s team already promoting the Yemen in France, Italy and Germany....
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VIENNA TOURIST BOARD NEW CLIENT |
| Post in Tourism Trademark at 10:51:00,
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We are pleased that the Vienna Tourist Board has appointed us to carry out extra pr projects for this Austrian capital. ‘Vienna is obviously known as a wonderful destination of grandeur, Wiener Kugeln chocolate, Mozart and stunning architecture. ‘However, the downside of this image is that youngsters perceive it to be a rather boring destination,’ says Agnes van Duffelen of Baltus Communications. The city is keen to showcase itself also as a beguiling city break destination for young people who are interested in design hotels, trendy cafes, cool cocktail bars, hip shops, fashionable art, and other tempting attractions in its vibrant nightlife. ...
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INTERVIEW PR AT THE CHINA TRADER AWARD 2007 |
| Post in Tourism Trademark at 11:32:00,
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After the great success of the first two editions, Interview PR has supported the organization of the third China Trader Award, the competition promoted by Cathay Pacific to reward Italian SMEs that have distinguished themselves in commercial and industrial relationships in China and Hong Kong markets.
A jury composed by experts in economic and institutional relationships among Italy, China and Hong Kong has rewarded the three finalists during a gala dinner held on last January, 21st of January 2008, in the sumptuous frame of the Four Seasons Hotel in Milan.
A very successful event, that has involved all Italian and Hong Kong partners of Cathay Pacific, besides a lot of representatives of the national press.
Special guest of the event, Mrs. Yue-Sai Kan, international television star and immensely successful businesswoman.
In the picture – starting from left:
Rob Bradshaw – Country Manager Italy
Riccardo F...
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PORTAVENTURA RESORT IN TARRAGONA AIMS FOR THE PORTUGUESE MARKET AND CHOOSES SERVICE 4 YOU AS LOCAL PARTNER |
| Post in Tourism Trademark at 15:52:00,
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SERVICE 4 YOU – marketing & tourism solutions, has just celebrated a sales & marketing representation agreement with PORTAVENTURA RESORT.
SERVICE 4 YOU will be responsible for strategically position PORTAVENTURA in the local trade market and increase brand awareness in Portugal. Diversifying the revenue business sources, subverting the seasonality effect and increasing the number of Portuguese clients are SERVICE 4 YOU’s main goals for the resort.
PORTAVENTURA is located in the golden coast of Spain, Salou, 1 hour from Barcelona and offers an unrivalled range of leisure and amusement facilities:
. PortAventura Park (over 40 thematic attractions and 30 daily shows)
. Caribe Aquatic Park
. Beach Club (7 pools overlooking the sea)
. 3 thematic 4-star hotels
. 3 golf courses (2 signed by Greg Norman) opening summer 2008
Paulo da Fonseca, CEO, SERVICE 4 YOU, stated: «we are very e...
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NEW PRESTIGIOUS CLIENTS ENRICHING INTERVIEW’S PORTFOLIO |
| Post in Luxury Travel at 09:13:00,
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A boosting 2008 beginning for Interview PR, that has welcomed the new year with the acquisition of two new and very prestigious clients in the hotel industry, reconfirming its extensive experience in the tourism and luxury goods sectors: Constance Hotels Experience and Accor Hospitality Italia.
Since January the Milanese PR agency covers all communications activities for Constance Hotels Experience, the international hotel group that boasts a number of magnificent luxury resorts in the Indian Ocean.
A very stimulating challenge for the Interview team, that will have the task to present to the Italian market the structures of the chain, communicating their core values such as superior hospitality and exclusiveness. 2008 communication and PR activities will be focused on presenting Constance Hotels Experience’s golfing, wine and food, and spa activities, in which all those unique hotels really excel.
In late February also Accor Hospitality Italia, the hotel division ...
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NESSIE VISITING PARIS |
| Post in Tourism Trademark at 12:12:00,
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In order to promote VisitScotland in France, TQC Agency came up with a refreshing idea.
It is not the first time that a film is recorded in the beautiful landscapes of Scotland. Therefore a link was made between the recently released film "The Waterhorse – Legend of the Deep" and VisitScotland. The Scottish Tourism Board had already collaborated earlier with Sony Pictures for the film The Da Vinci Code in 2004.
The story of The Waterhorse is about a boy who finds, close to a lake, an egg that doesn’t turn out to be just like any regular egg. The creature that comes out of it strangely looks a lot like the monster of Loch Ness…
To create more awareness in the media featuring Scotland as a fantastic destination for movie makers, TQC Agency invited Nessie to take part to the avant-premier in Paris. Result is a short video that was filmed by someone with its mobile phone. Nessie was coming shortly above water in the Seine right in front of the Eiffe...
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ENGLAND’S 12th MAN APPOINTS McCLUSKEY INTERNATIONAL |
| Post in Tourism Trademark at 15:34:00,
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McCluskey International has been appointed by the England cricket team’s twelfth man, the world-famous Barmy Army, to implement a wide-ranging PR strategy with immediate effect.
The Barmy Army Ltd offers a range of services including tours to watch England’s national cricket team play abroad, ticket allocation for home games, and also runs Barmy Army cricket teams including the Barmy Army Colts, a hugely successful young cricket team.
The brief incorporates travel trade and consumer media for the company, which has recently undergone a comprehensive restructuring and introduced a membership scheme.
Paul Burnham, the founder of the Barmy Army, said: “Whilst most people have heard of the term the Barmy Army, many do not actually know who we are and what we do. McCluskey International has demonstrated an in-depth knowledge of the travel industry and I have been impressed by their vision for the sports tourism market. We cannot wait to get the...
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SKYEUROPE CREATED WORLD RECORD IN NUMBER OF KISSES |
| Post in Tourism Marketing at 16:21:00,
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More than 2200 kisses on board of SkyEurope flights on 14th February
In order to give Love is in the air a literal meaning, a special ‘Kiss and get a free ticket’ campaign was organised for our client low cost carrier SkyEurope on all their flights on February 14th, Valentine’s Day. By means of free publicity and an ad campaign couples were triggered to book a SkyEurope flight for Valentine’s day to any of SkyEurope’s destinations and when they would give each other a kiss on board each couple got one free ticket in return.
More than 2200 kisses were recorded. No other airline has ever attempted to create a world record in kissing in European airspace before. All 14 SkyEurope aircraft on 84 flights with 31 crews in total has been involved in this unique project called KISS EUROPE. SkyEurope celebrated 6th anniversary of its first flight by bringing love in the air and creating world record in number of kisses in the skies.
SkyEurope counted in total 2214 kisses ...
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PLACE MARKETING SEMINAR |
| Post in Tourism Trademark at 14:25:00,
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If you happen to be in Valencia (Spain) this coming Saturday 23rd February. We invite you to invest 5 hours and 150€ wisely in hearing about the latest theory and practice of "place marketing" from Victoria de Elizagarate, profesor of the Universidad del País Vasco, Alfonso Vegara, president of the Fundación Metrópoli and Tourism Trademark's member for Spain Chris Pomeroy at the seminar on Place Marketing organized by the Fundación COSO ...
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